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Shopping & FashionA good portion of China’s reside streaming is now focused on commerce. All the main platforms in China have integrated live streaming for sellers and all through 2017, we saw dwell streaming at pretty much each major model occasion,” mentioned Whaley. At its final Singles Day, China’s largest sales event, e-commerce large Alibaba broadcast a stay ‘see-now, purchase-now’ style show the place consumers could instantly buy clothes from over 80 brands, together with Adidas, Burberry and Gap on its Tmall platform. The occasion netted Alibaba a document $25 billion in gross sales, up from $17.7 billion the 12 months prior.

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