As one of many quickest rising and most in-demand forms of advertising, reside video generally is a key driver of purchases for manufacturers. It has been particularly effective in China the place there’s common public nervousness over the standard of products, given the prevalence of knock-offs, poorly made items and fake critiques. By means of a video dwell stream, consumers can see what merchandise really appear to be, reasonably than generic or poor photographs posted on-line. Live streaming additionally provides the vendor the chance to introduce the product’s options and display tips on how to use or type it. On the similar time, viewers can directly ask any questions or voice issues about the product. Live streaming offers the trust and transparency that e-commerce has traditionally lacked.
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