Corona-based mostly LuLaRoe, which has been selling girls’s clothes along with some men’s and youngsters’s since 2013, has confirmed to be one of the fastest growing attire brands within the US, hitting $2.three billion in annual revenue in 4 years. The model does not have any physical stores and does not sell direct-to-consumers on its website; as a substitute, gross sales happen by way of pop-up events (35 p.c) and Fb Live (65 %), hosted by its network of over 80,000 representatives. LuLaRoe’s explosive progress has been the result of a novel sales model that blends social selling and dwell video with the age-previous custom of in-house pop-up boutiques,” stated Shana Frahm, LuLaRoe’s govt director of promoting and media.
As one of many quickest rising and most in-demand forms of marketing, dwell video is usually a key driver of purchases for manufacturers. It has been particularly efficient in China where … Read More