Farfetch

Shopping & FashionWe’ve at all times been a fan of Cool Teenagers here at Fashionista, often covering celebrities like Willow and Jaden Smith, Lily-Rose Depp, Lottie Moss and Kaia Gerber. Past their movie star connections, the beneath-21 set — famous or not — is far more influential than you think. Known to marketers, analysts and industry insiders as Era Z, the demographic, generally born after 1995 (making the oldest members around 21), not only boasts a buying power of $forty four billion, however their tastes and preferences influence procuring choices within their own households. In line with a 2016 research by DWW’s client experience marketing firm Interactions, 70 p.c of fogeys flip to their Gen-Z kids for what to purchase, from food and furniture to clothes and footwear.

Glossy and trendy Canary Wharf, in London’s Docklands, is house to most of the UK’s main companies, but it’s also a fantastic shopping destination, … Read More